In recent years, data acquisition has been hot topic.
From big brands to small businesses, everybody is looking more (and better) information on their customers in order to turn them into greater loyalists and fans.
It's always advised to only collect the data that you need and plan to use. If you don't have a plan for the data... don't collect it.
It's worth noting that the more information you ask for, the more barriers to entry you’re actually creating. So, please be selective.
The other side of the 'data coin' is data privacy. It's worth taking the time to find suppliers who have had their backend servers tested for security vulnerabilities and that data storage is properly managed and encrypted.
If you're concerned with data security, it's may help to know that our Sweepstakes System has been built using the same security levels as online banking and has been tested, vetted, and approved by many third party security companies.
For more info go to: The System >