PRIZING GUIDELINES

• Instant prizing works best. Consumers would rather win something small than nothing at all -- such as a discount.
• Give away prizes that have a high perceived value. This helps attract participants... and your budget.
• “Experience” prizes outperform cash/gift prizes. (Note: budget always plays a role here).
• Cash prizing allows for the sweepstakes to reach a broader audience.
• Gift cards work well as prizes... it’s just as good as cash.
• The best combination is to offer instant win prizes and an entry into a grand prize draw