CALL TO ACTIONS - How to communicate your contests

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Keep your communication relevant, simple, and easy to digest quickly.

Example Communication Hierarchy:

  • Ask a question that matters to your audience and make it personal (using 'your'):

What’s Your Goal? 

  • Invite them to take Action: 

Do 'X' for the chance to win* ... 

  • What’s in it for me? Describe the Reward (be specific): 

1 of 250 instant Reebok CrossFit Shoes and a trip for 2 to watch (or participate in) the 2015 Reebok CrossFit Games Regionals and Finals.

Benefit: 

This offers your audience two things: speed and cognitive ease. In other words, they don’t have to wait to understand the whole premise of the contest and they don’t have to think too hard as to whether or not they want to participate.